James Cronk Co-Founder, Golf Industry Guru golfindustryguru.com
+1 604-889-4707 | [email protected] James Cronk is a club industry leader with over 30 years of experience in the golf and service industry. He has presented keynote sessions and workshop seminars at major golf industry events around the world, including the NGCOA National Conference (16 times), the Asia Pacific Golf Summit (6 times including India in November 2019), the European Golf Business Conference (3 times including Spain 2024), the CMAA World Conference (twice) and many more. In 2022 he was the keynote speaker at the Australian Club Managers Conference in Melbourne. A golf professional and former club manager, James has real-life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America’ and being rated by BC Business Magazine as one of British Columbia’s ‘Top Ten Employers’. |
His company, CRONK GROUP, helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service, and their people. In 2021, James and his business partner Scott Masse launched GOLF INDUSTRY GURU, a global online training platform for golf clubs featuring tools, tips, templates, videos, and blogs from many of the world’s leading golf and hospitality industry gurus. To learn more, visit www.cronkgroup.com and www.golfindustryguru.com. James has also taken on the role of representing The Toolbox in North America, further exemplifying his commitment to helping course owners and operators achieve excellence. The Toolbox is an integrated suite of EHS solutions designed to empower organizations in the golf industry to create a stronger culture of safety within their work environment. The platform offers a centralized hub for managing all aspects of environment, health, and safety, streamlining your operations, ensuring compliance with regulatory requirements, and ultimately reducing the frequency and severity of accidents at the club. By championing the features and advantages of The Toolbox, he showcases a deep-seated dedication to driving positive change, innovation, and prosperity in the industry.
Most recently, James has spearheaded the exclusive North American distribution partnership for eGolf Cart Waiver, our innovative cloud-based app platform designed to transition golf courses from paper-based waivers to a fully digital system.
This new venture reflects his continuous effort to bring cutting-edge solutions to golf clubs, enhancing risk management, customer experience, and operational efficiency across the globe.
Most recently, James has spearheaded the exclusive North American distribution partnership for eGolf Cart Waiver, our innovative cloud-based app platform designed to transition golf courses from paper-based waivers to a fully digital system.
This new venture reflects his continuous effort to bring cutting-edge solutions to golf clubs, enhancing risk management, customer experience, and operational efficiency across the globe.
Scott Masse
Co-Founder, Golf Industry Guru golfindustryguru.com +1 778-823-6673 | [email protected] Meet Scott Masse, a prominent figure in the Canadian golf and club industry, whose unwavering dedication, expertise, and passion have left an indelible mark on clubs and resorts across the nation. With a career spanning over 25 years, Scott, alongside his business partner James Cronk, has significantly shaped the landscape of the golf and hospitality sector, elevating the standards of service and innovation at clubs from coast to coast. Scott’s journey in the industry has been one of continuous growth and learning, marked by senior leadership roles with some of Canada’s most prestigious clubs, resorts, and restaurant groups. Passionate about enhancing organizations and ensuring world-class guest experiences, Scott’s commitment to innovation and strategic thinking has been the cornerstone of his achievements. His ability to implement systems that guarantee long-term business and fiscal success has earned him a reputation as an industry leader with an extraordinary track record. |
In 2021, Scott and James unveiled their groundbreaking initiative – Golf Industry Guru. This revolutionary golf-industry-specific training platform was designed to empower golf course owners and operators to more effectively and efficiently on-board and train their team members. Scott and James have also taken on the role of representing The Toolbox in North America, further exemplifying their commitment to helping course owners and operators achieve excellence. By championing the features and advantages of The Toolbox, they showcase a deep-seated dedication to driving positive change, innovation, and prosperity in the industry.
Recently, Scott and James have secured an exclusive partnership with eGolf Cart Waiver for North American distribution. Our cloud-based app platform transforms traditional paper-based waivers into a streamlined digital process, supporting golf clubs in managing risk, improving customer experience, and enhancing operational efficiency.
This latest initiative underscores Scott's ongoing commitment to introducing innovative solutions that drive progress and success in the golf industry.
Recently, Scott and James have secured an exclusive partnership with eGolf Cart Waiver for North American distribution. Our cloud-based app platform transforms traditional paper-based waivers into a streamlined digital process, supporting golf clubs in managing risk, improving customer experience, and enhancing operational efficiency.
This latest initiative underscores Scott's ongoing commitment to introducing innovative solutions that drive progress and success in the golf industry.